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Hyper Barrier Ectoin: The Science of Gentle, Powerful Skin Protection In the world of skincare, some ingredients quietly transform the way we care for our skin. Ectoin is one of them — a rare, naturally occurring molecule discovered in the harshest environments on earth, from salt lakes to desert landscapes. It’s known as an “extremolyte,” […]

In Korean, “Kumi” means dream — and that’s exactly what we believe in: that beauty should not only be seen, but also dreamed, lived, and earned. Kumi was born from the desire to help people Keep Up My Identity — to embrace their truest self through mindful skincare, meaningful living, and the pursuit of personal