About

In Korean, “Kumi” means dream — and that’s exactly what we believe in: that beauty should not only be seen, but also dreamed, lived, and earned. Kumi was born from the desire to help people Keep Up My Identity — to embrace their truest self through mindful skincare, meaningful living, and the pursuit of personal growth.

Inspired by Korea’s rich heritage, we reimagined the name Kumi as a powerful reclamation: a turning point from old myths like the Kumiho — often seen as deceptive — into a new story of transformation, integrity, and authenticity. Kumi is not about illusions. It’s about becoming — the kind of glow that starts within and radiates outward.

With science-backed Korean formulations and a philosophy rooted in purpose, Kumi is more than skincare. It’s a lifestyle. A launchpad for dreamers. An invitation to create a life of radiant skin, resilient self-worth, and real opportunity. Whether you're caring for your skin, sharing the story, or building a business, Kumi is here to walk with you — in every season, every dream, every becoming.